The Boyd Initiative was designed to increase diversity in the Advertising and Media industry by connecting young Black professionals with internship and career opportunities.
Offering an Introduction to Media and Advertising course - one that has been completed by thousands of professionals at companies like Facebook, NBC, The New York Times, and WPP.
The 10-hour course, given over three weeks, covers a variety of topics including: The Role of The CMO and Marketing Department, The Advertising Agency Function and Structure, The Media Buying and Selling Process, Digital Ad Buying and Ad Tech, The OTT and Connected TV Ecosystem
Toni Morrison
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